How CCHE 57357 Got Its Name
The most asked question is how the hospital got its name. To promote the cause of the hospital project and to have an effective fundraising strategy from the onset, we needed to create a unique brand with a distinctive name, a name that people would instantly connect to being a worthy cause for them to support. In a name storming session before our first fundraising campaign in January, 2000, with prominent Egyptian advertising guru, Tarek Nour; Mr. Nour suggested that a number was very effective in making a distinctive, easily remembered name. Our first bank account number was 57357 which is easily remembered in both Arabic and English while the numbers 3 and 7 have some religious significance. And so Hospital 57357 was born!