In Soleiman Gouda’s ” donate …..as much as 65 million dollars”, article dated Nov.28, 2011 in “El Shark Al Awsat periodical,

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In Soleiman Gouda’s ” donate …..as much as 65 million dollars”, article dated Nov.28, 2011 in “El Shark Al Awsat periodical, the author is inspired by the famous slogan of  one of Hospital 57357′s major fundraising campaigns entitled “Donate …….as much as only one pound”. This fundraising campaign was instrumental in establishing the largest pediatric cancer center in Egypt and furnishing it with state of the art equipment. In fact, this campaign has evolved into a full fledge fundraising program which to date is responsible for attracting a sizable amount of donations that are being allocated to current CCHE’s operational costs as well as various development and expansion schemes. Clearly, the gist of the slogan was to incite modest people to donate to the hospital regardless of how much they were willing to pay; at the same time motivating the well to do to give exceedingly more.

 

Gouda’s article discusses the political issue of the refusal of the U.S. to pay its dues to the UNESCO as a reaction to the decision of this United Nations’ Organization to accept the membership of the State of Palestine. The U.S.’s contribution amounts to 65 million dollars which it is withholding to pay to penalize UNESCO. This resulted in a massive mobilization and fundraising campaign by businessmen and media to support the organization and safeguard it from bankruptcy.